Founded in Japan in 2022 by Naoto Ueda, Diwan was born from a passion for sports and a love for nature.
Between nature and sport, we found a shared essence — the richness of the analog — and from that idea, our philosophy was born : “State-of-the-Art Analog”.

We believe that true progress isn’t about speed or convenience.
It’s about moving our bodies, touching nature, sweating with friends, and deepening the analog way of living.
Through our philosophy and activities, we aim to share life with those who share our spirit — bringing happiness to the people who stay within a distance where coffee never cools down. That is the most advanced way of living, and the true value of our club.

Beyond trends and passing moods, we have arrived at something timeless. 

We are the "State-of-the-Art Analog".